The Diamond Standard Coin-containing diamonds from around the world sourced via an electronic exchange with a market maker to force price discovery-finally makes diamonds fungible because every coin has the same value.

A startup aims to open the diamond market to investors through standardized coins containing a carefully selected sample of the precious stones.

For the first time, Diamond Standard has made diamonds available as an asset to investors and fund managers, which is marked-to-market daily.

The Diamond Standard Fund is trying to provide a standardized way to trade diamonds and is working with wealth managers, high-net-worth investors, family offices, IRA platforms and institutional investors.