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Diamonds vs Gold: Which is a Better Investment?

Jan 8, 2024
5 min read
Written by Diamond Standard


When pitted in the investment arena, the 'diamonds vs gold' debate is as old as the allure of these precious stones and metals. Both natural diamonds and gold stand steadfast as symbols of wealth and safe investment choices, but each offers distinct advantages to savvy investors.

Gold, a traditional favorite among precious metals, is often lauded for its liquidity and market stability. On the other hand, natural diamonds beckon with their unique rarity and enduring value.

Delve into this analysis, weighing the merits of investing in diamonds versus gold and examining historical performance, intrinsic qualities, and market trends to discern the superior choice for bolstering your investment portfolio.

Gold as an Investment

Gold has stood the test of time as a symbol of wealth and a store of value. In recent history, gold has, on average, returned 11.2% in the last 20 years, showcasing its potential for steady appreciation. As a high-quality, liquid asset, gold is often the go-to investment during economic crises, providing investors with a sense of security.

The luster of gold does not fade, as it resists tarnishing and corrosion. It can be easily alloyed with other metals to create various colors, with yellow gold being the most popular for jewelry.

Gold has long been associated with wealth and economic exchange. Its history as a medium of trade and a store of value runs deep, going back to ancient civilizations. Its role as the ultimate form of money might have diminished in developed economies after World War II, but its intrinsic value remains unquestioned.

Central banks continue to hold pure gold as a reserve asset, proving its enduring appeal and worth. The end of the Bretton Woods monetary system and the US gold standard in 1971 propelled gold into a new era.


Since abandoning the gold standard, the price of gold has seen significant fluctuations, peaking at $600 per ounce in 1980 and reaching levels of $1,700 or more in recent times. The introduction of gold exchange products, such as the SPDR Gold ETF in 2004, revolutionized access to this investable asset, contributing to a rise in demand and its price.

Physical gold investment offers several advantages. Besides being a hedge against inflation, gold can be bought in smaller portions, such as gold coins, nuggets, or jewelry, and larger quantities, like gold bars, for those with a higher budget allocation.

Diamonds as an Investment

The allure of diamonds extends beyond their beauty and sparkle. Their stability and consistency over time make diamonds a compelling option for preserving wealth.

Unlike gold, diamond prices tend to move within a more stable range, historically fluctuating between 5% to 7% annually. This stability is a significant draw for investors seeking a hedge against market volatility and inflation.

Historically, diamonds have been used for their hardness, thermal conductivity, and brilliance. The introduction of regulated diamond commodities in recent times, such as those offered by Diamond Standard, has transformed the diamond market, making it accessible to investors and institutions.

With these new securities, diamond investment is no longer regarded as a niche endeavor but a viable commodity for portfolio diversification.

Despite their benefits, investing in diamonds has its risks, primarily due to opaque pricing and illiquidity. Yet, the changes brought forth by entities like Diamond Standard aim to bring transparency and liquidity to the diamond asset class, making it more attractive to investors.

The small share of the diamond market owned by investors signals untapped potential and growth opportunities as new securities are issued and demand increases.

The pricing of diamonds has been ambiguous historically, challenging even the most determined investors. Nonetheless, the surge in demand for diamond jewelry in 2021, which saw a 29% increase from the previous year, indicates a bright future for diamond investments.

With the supply chain for diamonds depleting, their value is poised to rise, perpetuating their status as a portable form of wealth.

Comparative Analysis: Diamonds vs Gold


When assessing the stability and price volatility of investment options, it's important to understand their market behaviors.

Diamonds have a reputation for price stability, with small annual fluctuations. On the other hand, gold has historically experienced more significant price movements, with its value influenced by various economic events and market sentiments.

Market accessibility and liquidity are crucial considerations for investors. Gold is highly liquid. You can easily buy and sell gold on numerous markets, and it has a well-established pricing system.

Traditionally, diamonds were more difficult to trade due to their unique characteristics and the lack of a standardized market. However, innovations in the diamond industry, such as the Diamond Standard Coin, are making strides towards improving liquidity and providing a clearer pricing mechanism.

The risk and return profile of each commodity is unique. Gold is often considered safer due to its liquidity and historical performance, particularly during economic downturns.

Diamonds, while stable, present higher barriers to entry and require more specialized knowledge to invest successfully. However, introducing regulated diamond commodities changes this dynamic, potentially offering a new asset class to investors.

Investment Strategies and Considerations

When choosing between diamonds and gold, investors must consider their risk tolerance and investment goals.

Portfolio diversification is a crucial element of a robust investment strategy. Both gold and diamonds can play a role in spreading risk and protecting against market downturns.

While gold is a traditional diversifier used to counterbalance stocks and bonds, diamonds can offer additional diversification due to their low correlation with the stock market and other asset classes. The allure and rarity of natural colored diamonds, alongside colorless diamonds, increasingly capture the attention of investors looking for asset diversity and potential growth.


The current market conditions and future outlook for both commodities are also vital.

Gold has shown resilience during economic uncertainty, and many investors turn to it during such times. The future outlook for diamonds is promising, with increasing demand and a finite supply suggesting potential for price increases.

However, the diamond market's evolution and the impact of new investment products on its liquidity and transparency remain to be seen.

Both diamonds and gold offer unique advantages and challenges to investors seeking a hedge against market volatility. Gold's proven track record, liquidity, and status as a safe haven asset make it a reliable option for those seeking stability.

With their aesthetic appeal and potential for appreciation in a tightening supply market, diamonds present an intriguing alternative for the more adventurous investor.



In deciding between precious stone and precious metal investments, one must weigh the liquidity and ease of understanding of gold against the potential for diamonds to diversify and add a different dimension to their portfolio. As the diamond market becomes more standardized and accessible, it may increasingly attract investors looking for new opportunities.

Choosing the right commodity for investment requires careful consideration of one's financial goals, risk tolerance, and the broader economic landscape. It is advisable to conduct thorough research before making any investment decisions. With the right strategy, gold and diamonds can shine brightly in an investor's portfolio.

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